Featured on Dec 20, 2010
"As a designer, if you're not making your client uncomfortable, you're not doing your job."
For the past 15 years I've been helping clients large and small figure out their place in the physical and virtual worlds by creating beautiful and compelling experiences.
- Title: Design Director at Hot Studio
- Age: 39
- Location: SoHo
- Contact: flavors.me
In your opinion, what is the most important thing to ask a client when you are starting a project?
It takes more than a single question to discover what will help guide your client's project in the right direction. The early collaborative phases are where the partnership begins. It's where you dig into their brand, learn about their objectives and help shape the future of their business. And as the creative lead on projects, this is where I try to figure out the emotional connection a client is trying to establish with their audience. How do you want your customers to feel when they visit your site? What is the reaction you want when someone first launches your app? Those are just a few of the questions I ask before creating a beautifully designed and well thought out experience.
You follow 950 people on Twitter. Who is your favorite person on there and why?
@BreakingNews - I'm a news and political junkie, but when I'm too busy to scan my RSS feed, it's easy to see what's going on in the world by seeing it's updates.
Your resume page says that you use a bottle of wine as a tool of the trade. How do you pick your wines?
I pick whatever box is easiest to carry home from the store. Other than that, I like to read Wine Spectator.
It sounds like you capture the majority of your photos with your iPhone. What's your favorite iPhone app for photography?
I love Camera+ and Pro HDR, which does a better job at taking HDR photos than the iPhone 4.