Featured on Nov 01, 2011
"I will make your brand Internet famous!"
Luna Vega is a French-Latina digital marketing entrepreneur who is currently setting her sights on projects aimed at Gen Y, Hispanic, and Tween target audiences.
After honing her skills as a freelance and staff producer at some of the top ad agencies, she decided to make her childhood dream come true and started her own business.
Over fifteen years of living and working in three of the world’s most diverse culture capitals (Paris, Miami, New York) has given her the unique ability to seamlessly launch and manage campaigns and events for an A-list of global clients.
Luna is obsessed with the phenomenon of ubiquitous computing and how it will continue to shape our lives in the future. However, when she’s working on a project, she doesn’t limit her thinking exclusively to digital challenges. Luna considers every facet of the customer’s relationship with the brands she represents.
Her category experience includes Automotive, Electronics, Entertainment, Fashion, Finance, Packaged Goods, and Wine & Spirits.
Luna’s specialties are emerging technologies, integrated production, and online branding and promotion. Deep roots in the digital community give her access to a broad network of resources to ensure that your brand initiative will always be a complete success.
She earned her Masters Degree in Interactive Telecommunications from the Tisch School of the Arts at NYU.
After dark you’ll find her scorching the dance floor as a DJ at the hottest spots in New York.
- Title: Digital Marketing Consultant
- Age: 33
- Location: Spanish Harlem
- Contact: @misslunavega, lunavega.net
You mention in your bio that at one point you just decided to make your childhood dream come true and start your own business. How did you come to the decision that it was the right time?
I have always been a perfectionist. It was important for me to get plenty of professional experience under my belt before starting my own business. I took me several years to work up the courage to take the leap.
I vividly remember the day I launched an extensive project for company I was working for at the time. If I had successfully managed and survived this project, I could undertake anything that came my way, I knew I was ready. I had earned the confidence needed to be an entrepreneur. A huge weight also lifted the day I finally quit my job, as if I was finally allowing myself to be me and go for what made me happy deep down.
Is there any particular reason that you choose projects aimed at Gen Y, Hispanic, and Tween target audiences?
When I started my business, I quickly realized I needed to specialize. I dug and wrote down what came to me naturally. I had an affinity for pop culture, fashion, music combined with an internal flair because of my up-bringing (french/hispanic). Indisputably, my strengths rely in pop culture trend forecasting, and understanding the youth demographic. So I decided to apply this knowledge to the work I provide my client. A digital strategy is vacuous if you don't understand demographic you are reaching out to. You can tweet and blog all you want but if no one cares about what you have to say than it's a lost cause.
PluggedIn is a new project that you started that is a new web series where you invite your colleagues to debate digital platforms, relevant issues and new technologies affecting the New Media landscape. Where did the idea for this project come from and what were some of the challenges that you faced when putting the web series together?
My goal in 2011 was to create a video blog educating folks about the power of social media. It was hard at first as, everything had already been done. After going through a series of ideas, I decided to collaborate with my friend Trevz founder of thenewpop.com and create a debate show where our colleagues would size up issues in the Social Media landscape. I felt there was little constructive criticism out there about new technology especially from "real users". It was time we gave a voice to the non techies and for them to provide their insight about which tool they like or dislike. It was important for Trevz and I to create a specific aesthetic for the show while making it entertaining.
Google + hangout launched not to long after we came up with concept, as a logical progression we decided to use the chat technology to host our debates. Producing this show has been one of biggest logistical challenges we have ever faced. It hasn't been done before so we are literally making it up as we go along. We are constantly testing new video screen grabbing technology, accessing which browsers are better for streaming etc..