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Featured on Oct 04, 2011

Alessandra Lariu

"I like to be scared at least once a week"


Ale Lariu is the CEO of shout and the co-founder of SheSays ( a 5 year old an award-winning global network organization focused on the engagement, education and advancement of women in digital marketing and advertising. Before having her own business, Ale was SVP Group Creative Director at McCann, where she has worked with clients like MasterCard, General Mills, Kohls, Nikon and Verizon. In 2010 picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of FourSquare. Ale teaches at Hyper Island, Miami Ad School, and BDW. She also writes a monthly column for the brazilian version of Wired magazine. Ale is on the board of the Art Directors Club and The Ad Council.

  • Title: CEO of Shout & co-founder of SheSays
  • Age: 39
  • Location: Flatiron District
  • Contact: @alelariu

Nice quote.  So what scares you?

ceiling fans, mostly because no one ever designed a good looking one ; )

Both your current company, Shout, and organization, SheSays, focus on helping women in advertising and digital marketing.  Who would you say are some women in that field that we should keep our eye on?

That’s the last book that you’ve read?

Girl with the curious hair by David Foster Wallace

Do you have any general advice for young women still in school that have an interest in advertising?

Be hungry and motivated. Everything else can be taught AND Do first - ask later

Founder, CEO, Design Director