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Featured on Jul 21, 2011

Mallory Blair

"I'm just a girl, standing in front of a boy, asking him to retweet her."


Girl with blog goes to college.  Majors in "Creativity and Commerce" at NYU.  VJs for MTVu, hosts Paper TV for Paper Magazine, and spends most of undergrad traveling around the U.S. doing market research for tech giants.  On the day she turns 21, she meets another girl about her size and high fives. That high five turns into a year-long video game challenge of partnering brands with bloggers and throwing fun parties filled with glitter and media buzz words. Loves pizza and saying yes.

  • Title: Co-founder, Small Girls PR
  • Age: 22
  • Location: Williamsburg, Brooklyn
  • Contact: @yourpalmal

Small Girls PR has a very specific personality full of pink, glitter, and girly charm. How does this playful identity benefit your work? Do you find that you have found a niche in the field of PR?

We focus on the qualitative rather than the quantitative, so being relatable is imperative to our business.  The juvenile, hyper-feminine angle is just one part of our personality, but it's not as much of an exaggeration as you might think: on my desk right now I have a fuzzy pen, two hello kitty pez despensers, and a Barbie lollipop.  I also have a contract for the class we're teaching at The Learning Annex, two client proposals, and a copy of The Wall Street Journal, but none of that is as fun to put forward when someone interacts with our brand.  We establish relationships (or, as we prefer, friendships) for our clients, so it behooves us to be as personable as possible when attempting to humanize brands that might otherwise read as 2-dimensional.  There's a bit of the Small Girls sparkle in everything we do, so the glitter doesn't fly far from the nest. You know, if glitter lived in nests.

Where did you meet your co-founder, Bianca Caampued? How did the two of you decide to go into business together?

She actually crashed my 21st birthday party!  I'm 22 now, so that was a little over a year and a half ago.  A week later, her boyfriend was scrolling through his blog's dashboard and a photo I'd posted came up.  Bianca shouted she knew me and he told her my name.  She found me on Facebook, saw that I was hosting videos for MTVu & Paper Mag, and asked me to host a guest-spot for the thrift shop where she was doing in-house PR.  The video we did got over 1k views, so we thought, 'Hey, not bad! We should do this more often!' but it wasn't until an idle 4am, some couple months later, that I sent her the one-line e-mail: "We are so dumb. We should run our own PR company." Thus, Small Girls PR was born.

Your twitter states that you play Pokemon on the weekends. Who’s your favorite pokemon?

Justin Bieber.

What toppings do you like to put on your beloved pizza? Where’s your favorite pizza joint in NYC?

The toppings totally depend on the place. If I'm in Brooklyn, it's the eggplant & ricotta from Vinnie's in Williamsburg, but if I'm in Manhattan, it's the margherita pizza from L'asso in Nolita.

Founder, Social Media, Public Relations