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Signpost

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Online Marketing AssociateEmployee

Normal Company   |   Signpost
Signpost is a leading online advertising startup that connects local businesses with new customers.
  • Location: New York, NY
  • Date Posted: January 11, 2012

About This Job:

Company:
Signpost is a leading online advertising startup that connects local businesses with new customers. We have been described as the “Google AdSense of local commerce.” Currently, we power monetization campaigns for over 1,200 local publishers including mobile apps, directory services, and daily deals sites. We believe we’re creating an efficient advertising tool that will significantly change the $20B local advertising industry.

Signpost is funded by Google Ventures, Spark Capital (Foursquare, Twitter, Tumblr) and a group of accomplished angel investors including Jason Calacanis (Mahalo, Launch Conference), Jack Herrick (eHow) and Thomas Lehrman (Gerson Lehrman). We're passionate about changing the local advertising landscape and are looking for exceptional people to join us in our mission. Along with working hard, we also believe in creating a work environment that gets you excited to wake up in the morning. To learn more about Signpost, check out press we received in Venture Beat, Time and Portfolio or visit our website: www.signpost.com.

Opportunity:
You’ll have the opportunity to play an integral role in building out our marketing strategy, optimizing current efforts and identifying new channels to reach local businesses. As Signpost’s Online Marketing Associate you will take an analytical approach to managing our existing marketing programs and will use your creativity and industry knowledge to develop new, successful ways to market our platform to merchants. This is a huge opportunity to join an exciting startup company at an early stage with potential to become a significant contributor to the growth of our overall business, have the ability to learn and develop your career, with great financial rewards personally. This job is based in New York, NY. We offer a competitive compensation package including equity options for all employees. If you are ready to work for a fun, fast-paced startup, please send us your resume! To learn more about Signpost, check out press we received in Venture Beat, Time and Portfolio or visit our website: www.signpost.com.

Responsibilities:

  • Support day-to-day management of paid and organic search campaigns, email marketing initiatives, affiliate marketing programs and display advertising
  • Monitor and analyze performance of marketing efforts, report directly to senior management and develop plans to optimize KPIs
  • Stay abreast of market developments and best practices to identify new channels and partners that drive meaningful business results
  • Contribute to overall company research and optimization projects

Ideal qualifications include:

  • 1-3 years of experience working in a similar role, preferably working with local businesses specifically or B2B in general
  • Experience with traditional online marketing such as SEO, SEM, Email Marketing, Affiliate Marketing and Display Advertising
  • Outstanding analytical and fact-based problem solving skills
  • Excellent written communication skills, including developing and editing various types of content Strong understanding of industry trends, new technologies and marketing and reporting approaches
  • Flexible, and ability to prioritize and multi-task, work well under pressure and meet tight deadlines
  • Advanced Excel skills that can be supported by projects and results in a previous position

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